Google reigns supreme, that’s nothing new. It’s the beloved first choice for billions around the globe. But wait, there’s another contender trying its hardest to woo you over—Microsoft’s Bing. Yes, Bing, the one you forgot existed.
Microsoft Rewards: The Desperate Bribe You’ve Been Waiting For
Microsoft Rewards is the brilliant strategy Microsoft devised to make you want to use Bing. It’s a loyalty program that showers you with points for using Bing instead of Google. These points can be redeemed for gift cards, sweepstakes entries, and even donations to charity. Because nothing says, “We believe in our product,” quite like paying people to use it, right?
Why Does Microsoft Have to Pay People to Use Bing?
Here are a few reasons why Microsoft thought bribery was the best way forward:
- The Monopoly of Google:
Let’s face it, when you think of searching for anything, your brain automatically types Google.com and for most of us, Google is our default search engine. It’s become a reflex, like breathing. Microsoft knew that to break this habit, they had to offer a little more.
- Bing’s Lack of Appeal:
Despite Microsoft’s best efforts, Bing hasn’t captured the hearts and minds of internet users. Maybe it’s the uninspired logo or the not-quite-Google results that keep people away. Whatever it is, Microsoft decided that the only way to lure you in was through your wallet.
Conclusion
Microsoft Rewards is an amusing yet desperate attempt to get you to use Bing. But hey, if you don’t mind clicking through an unfamiliar interface for some extra pocket change, then why not give it a shot? After all, who doesn’t love getting paid to do something they weren’t going to do anyway? Oh and they also pay you to use other services from them not just Bing, I had almost forgotten that, silly me…
So go ahead, give Bing a try. Maybe you’ll find it’s not so bad after all—or maybe you’ll just enjoy the rewards while going back to Googling. Either way, it’s nice to know that Microsoft is willing to pay for your loyalty, even if it’s only temporary.